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Monthly Archives: February 2012
For all intents and purposes, Timeline is consistent with the redesign that Profiles received last year with a few tweaks.
While the new design has removed the ability to set an app as a default landing page, you now have the option to pin posts to the top of the feed for one week. It’s too early to tell if this will have any effect on engagement for contests and other calls-to-action.
Other changes include the ability to receive and respond to private messages, and a new admin panel and Activity Log, which let you see a quick view of your Insights data.
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Just like the Super Bowl and the Grammys, Sunday’s Academy Awards generated a ton of social media buzz. If you were one to tweet about Angelina Jolie’s exposed leg or Sacha Baron Cohen’s outrageous red carpet behavior, you certainly weren’t alone. Check out this Oscars social media breakdown from our friends at Trendrr.TV.
Before, during and after the Oscars, Trendrr compiled social data from Twitter, Facebook, GetGlue, Miso and Viggle. Total Academy Awards show social activities and mentions topped 4.2 million. What’s more, the social media chatter surrounding pre-show red carpet events amounted to 3.9 million mentions, nearly pacing the actual awards show itself.
SEE ALSO: Top 14 Memes from Oscars 2012
Of the social media participants, 44% were male and 56% were female. Smartphones and tablets were big this year: 41% of Oscars social activity occurred on mobile devices. And the majority of overall social sentiment was positive (62%), whereas 22% of chatter was negative, and 16% was neutral.
The following moments represent the five busiest individual minutes of the awards show, based on social media activity.
- Octavia Spencer wins Best Supporting Actress: 31,216 mentions per minute.
- Opening montage: 30,488 mentions per minute.
- Cirque du Soleil performance: 30,102 mentions per minute.
- Meryl Streep wins Best Actress: 29,978 mentions per minute.
- The Artist wins Best Picture: 28,645 mentions per minute.
Top States/Provinces by Twitter Activity:
- California: 15% of Twitter conversation.
- New York: 14% of Twitter conversation.
- Texas: 8% of Twitter conversation.
- Ontario: 6% of Twitter conversation.
- Florida: 5% of Twitter conversation.
Top Cities by Social Media Activity:
- New York City, NY
- Los Angeles, CA
- Chicago, IL
- San Francisco, CA
- Washington, D.C.
Top Five Mentioned Actors
- Jean Dujardin: 64k
- George Clooney: 44k
- Brad Pitt: 40k
- Christopher Plummer: 35k
- Gary Oldman: 21k
Top Five Mentioned Actresses
- Meryl Streep: 107k
- Angelina Jolie: 58k
- Octavia Spencer: 41k
- Emma Stone: 38k
- Viola Davis: 33k
Top Five Mentioned Movies
- The Artist: 125k
- Hugo: 79k
- Rango: 25k
- The Help: 22k
- Midnight in Paris: 18k
Top Five Ads by Social Media Activity
- McDonalds: She Loves Me She Loves Me Not
- Coca-Cola: Hooray For Hollywood
- Samsung TV
- J.C. Penney
Study Shows Women Are Smarter Than Men About Social Media
When it comes to managing their social media profiles, women, on average, behave more like mature, responsible adults while men act like impulsive adolescents.
That’s the takeaway from a new study on from the Pew Internet & American Life Project, a project of the Pew Research Center. Pew’s researchers polled 2,277 adults for the report, titled “Privacy management on social media sites.” They found that social network users in general are more active when it comes to editing their connections, managing their reputations and making use of privacy controls than they were just a few years ago.
But when they broke down the data by gender, an interesting pattern emerged. Women are behaving more cautiously than men, and men are feeling the negative consequences.
The difference begins with privacy settings. A full two-thirds of female users allow only friends to view their Facebook, LinkedIn or MySpace pages without restrictions, while fewer than half of male users do so. Some 26% of men choose the most public setting for their profiles versus only 14% of women.
Not only are women more likely to restrict their sharing to those within their circles; they’re also more apt to kick people out of the circle. Asked whether they have deleted people from their networks, 67% of women said yes, compared with 58% of men.
Share in haste, repent at leisure. Perhaps because they’re not as careful about controlling who sees their social media feeds, men are substantially more prone to regret the content they post there. Nearly twice as many men as women (15% vs. 8%) regretted something they had posted. In other words, for every Octavia Nasr — the female CNN correspondent fired for praising a Hezbollah leader on Twitter — there are two Roland Martins — the male CNN commentator suspended for tweets some felt were homophobic.
In this regard, men resemble the youngest users Pew polled, adults age 18-29, among whom 15% of users likewise said they regretted posting a piece of content. Among the oldest users, the rate of regret was only 5%. This even though Pew found no substantial differences in use of privacy settings across the different age groups. And when it comes to active pruning of social networks (ie. “unfriending”), young users are actually more likely to do so than older users.
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