For those of us who eat and breathe soci

For those of us who eat and breathe social media for a living, it is a no-brainer.
What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand exposure and better return on investment (ROI)? via http://ow.ly/967hB